Welcome to Day 13 of How To Make Money Blogging with Purpose.
Today, we’ll cover Part 2 on How to Choose an Affiliate Product to Promote.
Yesterday you started learning about how to choose an affiliate product in your niche to promote.
So read on for tips on how to do this…
Research the Vendor
If you associate yourself with a shady vendor (by promoting his products), your reputation will be linked to his or hers.
That’s why you want to make sure the vendor is honest. To do this, just search in Google for the vendor’s name, email address, websites and products.
A complaint or two generally isn’t a big deal, as most vendors get complaints from time to time. (Just ask the customer service staff at your local Wal-Mart.)
What you’re looking for, however, is a pattern of complaints… or a complaint that seems particularly serious (like fraud). If you find a vendor with a history of complaints – and the complaints seem legit – then find another vendor and product to promote.
Read the Reviews
Keep in mind that many of the reviews you find online are likely from affiliates who are trying to promote the product. So even if they are honest reviews, many of them will likely be biased.
As such, you should look for reviews in more neutral places, such as on niche forums. If the person isn’t dropping an affiliate link (or a link to competing product) when they offer a review, then there’s a chance the reviewer is a customer rather than an affiliate.
The reviews should give you an idea of the product’s reputation.
But don’t stop there…
Use the Product
Yes, this means you need to buy the product. But check with your accountant, as it’s very likely that you can deduct this as a business expense.
What you’re looking for is a good, solid product.
Think about this: If your mother or best friend needed this product, would you recommend it to them? If not, then do NOT recommend it to your blog readers either.
Instead, find a product that you’d wholeheartedly recommend to your best friends and/or use yourself.
Look for Commission Leaks
At this point you’ve found a good product. Now you need to make sure the vendor doesn’t have a “leaky” sales page.
Tip: Some vendors purposely create leaky sales pages, while other vendors are inexperienced and don’t know any better. If you encounter a leaky sales page and think the vendor just doesn’t know any better, than ask the vendor for a special landing page and/or ask him to clean up the “leaks” before you promote the product.
Here’s what to look for:
Different payment options. If you’re promoting through Clickbank.com check to see if the sales page offers the option for people to send a check or call in their order. The main thing is make sure that you get credit for ALL payment options on the sales page… or don’t promote the product.
Ads or unnecessary links on the page. This includes AdSense ads, banner ads and links to unnecessary pages (like the vendor’s blog).
Upsell or exit options that don’t give you credit. Run through the payment process and make sure you get credit even if the buyer takes advantage of an upsell or other offer.
Newsletter promotion that doesn’t give you credit. Also, join the vendor’s newsletter to make sure he or she isn’t sending subscribers to a page where you won’t get credit.
Do your due diligence and select an affiliate product to promote as described above.