Welcome to Day 23 of How To Make Money Blogging With Purpose.
Today we’ll Learn How to Create Sales Using Product Reviews and Comparisons
Let’s look at t two types of articles that tend to create a big response and plenty of sales.
How to Write a Product Review
The reason why product reviews (and comparisons) tend to generate a lot of sales is because cash-in-hand buyers tend to read reviews.
That’s because many buyers search for product reviews before they purchase a product. And that’s why you should optimize your reviews for keywords like “[product name] review.”
Here’s the key to writing a review that generates sales:
That means you should list the product flaws as well as the product’s strengths. And if you don’t recommend the product, say so.
Here’s a general outline for a product review articles:
1. Quick overview
Let readers know what product you’re reviewing, and give your overall impression of the product upfront. This is
good for skimmers who just want to know the “verdict.”
“The Kindle is lightweight, so your hands never grow tired of holding it (even if you’re reclined in bed).”
3. Tell your readers what’s wrong with the product or what type of person wouldn’t benefit from the product.
“If you want to enjoy full-color photo books, the Kindle isn’t for you.”
4. Conclude by telling readers why you recommend (or don’t recommend) the product.
“If you love taking books on vacation – or if your bookshelf is running over – -then you’ll love the Amazon Kindle.”
How to Create a Product Comparison Post
Instead of just writing a product review, you can compare two similar products.
In this case – just as with the product review – you share the strengths and weaknesses of each product. However, in your “verdict” you tell your readers which product you recommend.
Here’s a sales-generating tip:
If they’re both good products, then you can recommend one of the products for one segment of your target market, and recommend the other product for a different part of your target market.
If you expect to take any pics near the water – such as when you’re fishing or you’re poolside on vacation – then get the waterproof [product a] camera. Otherwise, if you expect to stay dry then save yourself $40 and get the [product b] camera instead.
Write a product review for your chosen affiliate product and load it up on your blog.
Tomorrow you’ll learn about one final type of blog post that you can use to generate sales!