Search engine optimizations or SEO plays a vital role for your web site to get higher ranking on search engines, though there are so many methods available, webmasters have categorized these methods as either white hat SEO or black hat SEO. There are certain SEO tactics that are not accepted by popular search engines, but still some people still use it to hopefully get the traffic that they need. For years, there are a lot of controversies surrounding the two approaches and it’s for you to determine whether you should go with either one.
White hat SEO is the method describe which follows the guidelines and stipulations of search engines. Black hat SEO is the term used to describe the approaches that involve deception and are disapproved by search engines. There have been a lot of arguments between individuals who use white hat and black hat SEO. On the other hand, black hat SEO may not be what you can immediately consider as negative ethically. Search engine results pages may be manipulated by individuals which practice black hats methods, further claims that their approach are highly acceptable with the sole intent of boosting site rankings.
Black hatters also suggest that there is no good or bad in trying to achieve the same goal of making their site relevant and ranked high. The benefits of the approach can extend to the users as they seek for the most useful information. Some big search engines do follow a number of web sites to function opposite to the stated rules.
One of the allowed black methods that a lot of webmasters use is cloaking. A cloaking policy may be enforced by major search engines, but still needs to be updated to fully become consistent. Search engines accepts cloaking methods, since it does improve user searches instead of provide them with just any kind of result. Cloaking may not be considered to as to have a negative influence, considering the approach aids the users in getting the information and web sites that they need.
Following the Rules
In order for you web site to rank high and get on the good side of the search engines, there are number of methods that you should avoid. First on the list is avoiding the use of invisible text on your website. Avoid using a light yellow or white text against a white background. Search engine crawlers can detect these and will only put you in more trouble. You also have to avoid keyword stuffing. While overstuffing articles and site content with the same keyword works a few years ago to improve site’s ranking, search engines have gone smarter now and can determine if your content is natural or no longer of good quality.
What to Avoid
Search engine crawlers are automated robots which visits every page in the index. The acquired content is analyzed at a later time. Cloaking is initiated by providing the automated crawlers a different page, while assigning a completely new one to the human searchers. Major search engines specifically detest the use of this practice. One thing you should also avoid is creating door pages. Door pages are described as trying to create a page designed to rank high on search engines, but fails to offer good content. Orphaned pages can also be considered as doorway pages by majority of search engines. The site or page can incur penalties by having these.
Stay clear from spamming. Spam is described as useless pages offering no content and is just created to deceive web crawlers in order to get high ranking on search engines. You initially think that the web site offers quality and sound content upon clicking on a page, only to discover several listings and ads to other sites. This tactic is highly related to doorway pages and should be avoided.